Avoiding Responsibility 101

Seth Godin nails it again.

Instead of saying “we” when you’re avoiding responsibility, try “I.”

It’s no coincidence that the fauxpology I got from Susan starts off with “I’m sorry WE…”

Most of it is an attempt to spread the blame — for something that is conveniently never quite named — equally between us, along with an attempt to claim she didn’t understand what I had asked for.

Never once does she take responsibility for what she did.  Never once does she say, “I’m sorry I did this to you”.

And Joe never apologized at all.